Share 'Residual Perception'
Ford is prepping an ad campaign to tout its vehicles’ residual values. For years, trade-in values for Ford cars were hurt by hefty discounts and fleet sales. Now that the manufacturer has better aligned inventory levels with demand, those resale values are climbing. According to recent data from Automotive Lease Guide and RL Polk, the average residual value on a three-year old 2010 Ford car or t…
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