Brian Reed
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  • Southlake, Texas
  • United States
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Latest Activity

Brian Reed commented on Marcie Belles's blog post Battling Misperceptions
"I just went to the Huffington Post and read the full article. They have no idea of what they are talking about, are not fact based, and have drawn completely the wrong conclusions.  This seems to be very consistent though with their…"
Nov 2, 2011
Brian Reed commented on Mike Gibb's blog post A Lack of Adjustment
"There are adjustable rate auto loans in Canada today that seem to be somewhat popular.  From my perspective, that as much as the make sense from a lender perspective, not sure if in today's interest rate environment if it makes much sense…"
Jun 9, 2011
Brian Reed commented on JJ Hornblass's blog post A Hot Mess on Fair Lending for Auto Finance
"If the information is NOT disclosed, there is no chance of the consumer understanding the terms of the deal for them to make an informed decision. On a loan that has a 20% discount fee, I do not understand the logic of not disclosing the amount to…"
Apr 14, 2011
Brian Reed commented on JJ Hornblass's blog post A Hot Mess on Fair Lending for Auto Finance
"I think Frank really nailed it when he said transparency is the cure for perception. When there are things like hidden "discount fees" - I would not call that transparent. The more transparency, the more a consumer can make tier own…"
Apr 14, 2011
Brian Reed replied to Marcie Belles's discussion CFPB Targets ‘Shorter and Clearer’ Forms in the group CFPB
"Please correct me but since indirect auto lending is not under the control of the CFPB, is this applicable?  It seems that this would be an issue for the FTC that does have the regulatory oversight of indirect lending?"
Mar 24, 2011
Brian Reed commented on JJ Hornblass's blog post Middling Costs for Auto Finance Search Marketing, Study Finds
"To really understand your marketing cost you need to look at the conversion funnel as a click turns into a page view, that turns into an application, that turns into an approval, that turns into a funded loan. The conversion rate is a function of…"
Sep 7, 2010
Brian Reed commented on JJ Hornblass's blog post USAA Aims to Revolutionize Auto Finance with New iPhone App
"This is a good consumer driven process for buying and financing a car. All aspects of the application have been available in the market place but USAA pulls together the pieces. The process provides the consumer transparency of pricing for both the…"
Aug 4, 2010
Brian Reed and Lisa Bundy are now friends
Jul 30, 2010

Profile Information

First & Last Name
Brian Reed
Corporate Title
CEO and President
Company
Intersection Technologies, Inc.
Company Description
Automotive Technology and Consulting
City, ST
San Pedro, CA

Comment Wall (1 comment)

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At 1:02pm on October 8, 2009, Jeff Cook said…
Brian,

After reading your comments about Carsala, I looked up your profile on AFN and on LinkedIn. And in addition to living in the metroplex, there is much that we have in common. I'm surprised we have not run across each other over the years.

Is there a time you would be available for an introductory call next Monday or Tuesday? I'd like to learn more about what you are doing with F&I Express and see if we have mutual interests worth looking into.

Best,

Jeff
 
 
 

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