"Interesting concept. There is a revenue component for the finance company on the front end too. I cannot imagine this would be the case, but are there any brokering concerns in doing something like this on new cars?"
"The dramatic reduction in SAAR, at risk rental fleets and the last two year's decline in leasing, is going to leading to historic used car values. In our monkey-see, monkey-do world, I see leasing returning in a big way. Particularly if the Fed…"
"It feels like Groundhog Day. Or is it deja vu all over again?
I'm in total agreement with the comments above. Subvented residuals and heavy front end incentives are nothing new. Yet they are proven to devalue the brand in the long run.…"
"Chuck, when you were with MBCC and faced with a large gap between the residual and current market value, did you have the flexibility negotiate lower buy outs with lessees at lease end?
I suspect not. However, a site like GetYourCarBack may very…"
"First blush, it seems like throwing a lot of good money after bad. Afterall, how many lessees REALLY want their car past lease end? And even if you did, I cannot imagine spending $100 to find out where that exact car was going to auction. Hell, a…"
"That is great news! Any idea who at Ford is behind this? After years of cannibalizing their residuals with hefty incentives, subventions and fleet sales, it is great to see one of the Detroit three make a concerted effort to shore up residuals."