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Jeff Cook replied to Marcie Belles's discussion Groupon: A Direct-Lending Solution in the group Marketing Ideas

"Interesting concept. There is a revenue component for the finance company on the front end too. I cannot imagine this would be the case, but are there any brokering concerns in doing something like this on new cars?"

Apr 14, 2011

Jeff Cook replied to Marcie Belles's discussion Zero-Down Leasing in the group Marketing Ideas

"The dramatic reduction in SAAR, at risk rental fleets and the last two year's decline in leasing, is going to leading to historic used car values. In our monkey-see, monkey-do world, I see leasing returning in a big way. Particularly if the Fed…"

Sep 15, 2010

Jeff Cook joined Marcie Belles's group

Marketing Ideas

This group is dedicated to creative discussion about innovative marketing initiatives.

Sep 15, 2010

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David Blassingame and Jeff Cook are now friends

May 27, 2010

Jeff Cook commented on Marcie Belles's blog post Loosey-Goosey Leasing

"It feels like Groundhog Day. Or is it deja vu all over again? I'm in total agreement with the comments above. Subvented residuals and heavy front end incentives are nothing new. Yet they are proven to devalue the brand in the long run.…"

Mar 28, 2010

Jeff Cook commented on Marcie Belles's blog post Consumer Web Site Aims to Sidestep Finance Companies at Lease-End

"Chuck, when you were with MBCC and faced with a large gap between the residual and current market value, did you have the flexibility negotiate lower buy outs with lessees at lease end? I suspect not. However, a site like GetYourCarBack may very…"

Jan 22, 2010

Jeff Cook commented on Marcie Belles's blog post Consumer Web Site Aims to Sidestep Finance Companies at Lease-End

"First blush, it seems like throwing a lot of good money after bad. Afterall, how many lessees REALLY want their car past lease end? And even if you did, I cannot imagine spending $100 to find out where that exact car was going to auction. Hell, a…"

Jan 21, 2010

Jeff Cook commented on Marcie Belles's blog post Residual Perception

"That is great news! Any idea who at Ford is behind this? After years of cannibalizing their residuals with hefty incentives, subventions and fleet sales, it is great to see one of the Detroit three make a concerted effort to shore up residuals."

Dec 21, 2009

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