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It is a common marketing strategy that whenever a company or an industry needs to find new customers, it tends to look at youths and younger generations. But for auto lenders, looking to younger potential car-buyers may actually be a terrible idea, according to a new report released this…Continue
DALLAS -- The auto finance industry is now doing all it can to send more business into the repossession market by loosening underwriting standards and looking to originate more loans, according to speakers and attendees at last week's North American Repossessors Summit, hosted by the American…Continue
Customer feedback is essential to companies rolling out new products. There are entire industries -- such as polling and focus groups -- that are built to solicit consumers for their opinions to give companies insights that are not available via any other means.
Honda is taking that strategy to an entirely different level for its new Fit…Continue