We wrote recently about how fewer younger people are driving, and those who are, are driving less.
That has made the job of marketing to millennials much harder. But there have been a number of recent articles and events aimed at…Continue
Added by Mike Gibb on June 14, 2013 at 10:30am — No Comments
After improving their share of sales last year, Millennials have continued their return to the car-buying marketplace so far this year. According to Edmunds.com, these 18-to-34-year-old car shoppers are buoyed by factors such as improving income and employment, more household formations, and increased consumer…Continue
Added by Nikki Mascali on June 5, 2013 at 4:51pm — No Comments
We’ve recently seen data proving that owning a vehicle is just not on the top of young people’s wish lists. Besides cyberspace placing them exactly where they need to be without driving and environmental concerns, the mere financial strain steers them away from wanting to make the purchase.
In London, Peugeot is including drivers 21 and up into its Just Add Fuel incentive…Continue
Added by Christina Haberstroh on May 11, 2012 at 2:45pm — No Comments