Manufacturers on the prowl for brand-loyal customers might want to look toward consumers with lower credit scores.
Consumers in the deep-subprime credit range ― those with a VantageScore less than 600 ― tended to be more likely than those in the super-prime range ― with a VantageScore higher than 800 ― to stick with the same brand for their next new-vehicle purchase, according to Experian Automotive.
For its credit score analysis, Experian monitored financing trends…
Added by Marcie Belles on May 25, 2011 at 11:30am — 1 Comment
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