Last week, we looked at how the nation's largest auto lenders were using Facebook to promote themselves. This week, we're taking a look at another major social network, Twitter.
Only three of the nation's 10 largest lenders maintain active Twitter accounts for their auto finance operation, and all three ranked in the Top 4. Coincidence?
Here is a summary of how major auto lenders are using Twitter. In the cases where the auto finance operation does not have an active Twitter…Continue
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