JJ Hornblass's Blog Posts Tagged 'marketing' (4)

DBRS, Playing the Old Credit Ratings Game, Promises Clients 'Stability'

DBRS, one of Wall Street's smaller credit rating agencies, is promoting itself to prospective clients as the “stable” credit rating provider.

While ratings from other credit rating agencies might lack “stability,” meaning that they might change in a…

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Added by JJ Hornblass on May 23, 2012 at 12:58pm — No Comments

Do You 'Like' Ally on Facebook?

Ally Bank last week unveiled its Facebook page, and so far 218 people "like" it.

(On Facebook, members can "like" something, which is the approximate equivalent of giving it a thumbs up.)

So who are these Facebook members who "like" Ally? Consider Carlos Medina. Medina likes "CSI: Miami," the music of Alex Campos, "The Godfather" movies, and…

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Added by JJ Hornblass on September 13, 2010 at 10:33am — 2 Comments

Middling Costs for Auto Finance Search Marketing, Study Finds

Just be happy you are not marketing home equity loans.

According to an interesting study by The Financial Brand blog, the cost to advertise in conjunction with Google search terms is more expensive for home equity-related searches compared to auto finance-related queries. Auto loan searches, such as "auto loans," cost $0.0404 per thousand searches, compared to $0.2855 per thousand…

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Added by JJ Hornblass on September 7, 2010 at 12:26pm — 2 Comments

Chase Offering 50 Basis Point Discount to Its 'Premier' Customers

Chase Auto is offering its Chase Premier Checking customer a discount of 50 basis points on car loans.

The discount is only available if the borrower agrees to make automatic payments. Chase says the discount can save their customers up to $325 on a $24,000 loan listed at 7% APR.

Chase Auto, the unit of JPMorgan Chase & Co, is promoting the new offer on the homepage of its chase.com website. Click… Continue

Added by JJ Hornblass on October 29, 2008 at 9:30am — No Comments