In stores, shoppers try to avoid long lines and ignorant salespeople. Translation for online retailers: A successful web site requires the ability to quickly provide customers the specific information they seek.
For many auto financiers, that goal is not yet reality. And in a business as research-prone as car shopping — last year, 75% of new-vehicle buyers researched their purchases online, according to a J.D. Power and Associates survey of 27,901 consumers — poor online service… Continue