Every now and then, you come across an idea that is so simple, yet so genius, you can't help but let your jaw go slack. 

That was my reaction to reading about an incentive offer currently available from Toyota. 

Tweet about buying a Toyota and you'll get a $500 rebate. For every follower or friend who re-tweets the message within 48 hours (up to 10 friends, total), receive another…

Let me say right from the start that I am pro-Christmas. The lights, the festivities, the fun. Christmas has always been my favorite holiday. As retailers have used Christmas as a reason to open stores on Thanksgiving and stay open 24 hours in December and introduce doorbuster into everyday English, I've wondered to what degree people were actually spending more money.

That brings me to some recent ads I have…

I've made no secrets about how I think auto lenders should be more innovative and…