Just like you would do with a not-so-flattering pair of new jeans, Chevrolet is allowing customers to return their newly purchased ride if they discover that it’s not the match for them.
Beginning this week, the “Love it or Return it” guarantee allows for a 60-day, vehicle return program on every new 2012 or 2013 model year vehicle purchase. Additionally, the manufacturer is offering “Total Confidence Pricing” where all 2012 model year Chevrolets will be offered at a “no haggle” price.
The goal of the offer: attract new customers to the new Chevy lineup and bring more traffic into many new and improved showrooms, said Chris Perry, Chevrolet vice president of marketing in a statement "We think customers who have been driving competitive makes or even older Chevrolets will be very pleased by today's Chevrolet designs, easy-to-use technologies, comprehensive safety and the quality built into all of our cars, trucks and crossovers."
Back in September 2009, GM had a similar offer geared towards boosting sales as it exited bankruptcy protection and in the same year, Hyundai Motor Corp. implemented a protection program where they allowed customers to return their vehicle if they lost their jobs. And just recently, TD Auto Finance launched a similar program in Canada.
Posting its greatest year in history last year, Chevy sold 4.76 million vehicles around the world, setting a global sales record, and is on track this year to achieve its best-ever first quarter global sales of 1.18 million vehicles. Its current global marketshare is at 6.28%.
My favorite part about the offer? Tim Allen’s voice in the commercial.