Dealers Benefit From AutoGravity Partnership, NMAC Exec Says

AutoGravity, the fintech company that allows users to find vehicle financing options through its mobile app, partnered with Nissan Motor Acceptance Corp. (NMAC) to make the captive’s offers available on the platform, the two companies announced in a press release.

Consumers shopping on AutoGravity for Nissan’s vehicles, including the luxury Infiniti brand, will now have access to the captive’s financing options. Users shopping across a wide variety of brands will appreciate the rates a captive can provide, but NMAC also believes its dealers will benefit as well.

“There’s a big advantage to our dealers.” Earl Johnson, senior manager of NMAC digital services, told Auto Finance News. “Through franchised methods of selling vehicles in the U.S., a lot of our dealers do want to connect with consumers digitally… AutoGravity gives us a chance to do that for all our dealers in a consistent method, which is always good when you do the volumes that we do.”

After completing the application process, users will be offered potentially up to four loan or lease contracts, one of which will be from NMAC. Consumers will not be able to make monthly payments through the AutoGravity app, but they will be able to do so through NMAC’s own application.

“As a user, you can now browse any brand of vehicle and if you decide that you’re in the market for a Nissan, you can see monthly payments on any one of the Nissan models from Rogue to Sentra,” Serge Vartanov, the chief marketing officer of AutoGravity, told AFN. “Within a few minutes your able to complete the digital credit application and get an offer from NMAC.” 

NMAC financing options on AutoGravity are currently only available in California, and will become available nationwide in mid-2018.

NMAC’s Johnson will participate in a Fireside Chat at the third annual Auto Finance Innovation event, slated for March 7-8, at the Parc 55 in San Francisco. For information, or to register, visit autofinanceinnovation.com.