ATP reaches 2024 high, up 1.5% year over year
Incentive spending on EVs hit 14.9% of ATP
Average transaction prices rose for the second month in a row in November, reaching their highest level of 2024. The average transaction price (ATP) for a new vehicle was $48,724, in November, up 1.5% year over year and up 2.3% year to date, according to Cox Automotive. ATPs usually increase toward the end of the […]
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